Lots of SEO person and Gurus are talking about “Is content length a Google ranking factor?”. Do you have any doubts about it? If so then this article is for you!
On this day Google has 200+ ranking factors like Keyword usage, Content quality, Backlinks, Page speed, Mobile-friendliness, etc… These ranking factors are used by google to evaluate your website content that matches a particular search.
Why Prioritising Google SEO Ranking Factor?
Because, Google is the best and top search engine currently in the World, uf course Bing and Yahoo also best but Google produces more than 8 billion searches in a Day. And over 90% of searches are done on Google, that’s why all are prioritising Google SEO ranking Factors!
What is Google ranking Factor?
Let’s describe the metrics used to determine how well a webpage returns results for a specific search query!
In other words, if someone types “best SEO agency” into their search engine, Google uses ranking factors to display content that is likely to help that searcher.
Ranking factors can include anything from the number of words on a page to the time it takes to load images. Google’s goal is to provide users with optimal content to solve their search queries along with a positive online experience.
Is content length a Google ranking factor?
Google has not yet confirmed that content length is a ranking factor, although there is evidence from some studies conducted by Backlinko that content length does influence rankings.
When we understand that the contents in the top 10 ranking list are all 1500 words long, it is certain that the content length affects the ranking at least in a small way. However, since there are ranking factors that are more important than that, it is better to give more importance.
For example: thinking that increasing the length will increase the ranking and writing content unnecessarily, if the content quality, which is the main ranking factor, is lost, then there is no benefit from that content, so focus on the ranking factors that should be considered in the main way and make the website.
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